What questions are in the survey?

A 5-star rating and a comment is insufficient for professional services. 

Our survey takes about 3-4 minutes to complete and deals with qualitative aspects of your client experience based on years of research into what makes clients recommend you to others. After all, most of your business will continue to come from word-of-mouth, so why not work out how to optimise your organic growth rates rather than churn through new clients? 

The FirmChecker survey gives you nuanced feedback that you can action and useful online reviews. 

Our survey

• Section 1: Background questions
  • Industry & role of respondent (if a business matter)
  • Work type performed (practice area - e.g. Employment law)
  • Specific work type (e.g. unfair dismissal litigation)
  • Fee structure (e.g. fixed fee, retainer, hourly rate etc)

These questions help us to display the type of work you're doing so that clients can see you're an expert in the areas they need. This is a key driver of purchase decisions for clients and gives you proof that you're the experts with experience they need. 

• Section 2: Questions about the client's experience
  • Outcome ratings (/10)
    • Overall experience (/10)
    • Perception of price (/10)
    • Value (/10)
    • Recommendation (/10)
  • Behavioural ratings (/10)*
    • Reliability
    • Expertise
    • Understanding of your needs
    • Communication
  • Open-ended responses
    • What did [your firm] do particularly well?
    • In what areas can [your firm] improve?

*The behavioural ratings are based upon the key statistical drivers of clients' likelihood of recommending your firm. They help you target prioritise and target your efforts to maximise your return on effort. 

• Section 3: Response validation
  • First name
  • Last name
  • Email*

*We only email your client to confirm that their review has been approved. We do not email you client again unless they independently sign up for a FirmChecker client account.