Why not re-frame reviews/feedback as advice?
It’s human nature to procrastinate and avoid things that are uncomfortable.
So why not re-frame 'feedback'? Why not ask for advice?
Asking for advice is disarming and constructive. It frames an interaction in a constructive light and positions the client as someone whose opinion matters. It doesn’t treat them like a box check, and the usefulness of the data you collect will change accordingly.
The gains to constructive advice from your buyers can’t be underestimated.
We've made it easy and put it in your dashboard:
If you want to copy it straight from here, though, read below!
Of course, you should edit these to suit the personality and brand of you firm, but the templates below are a good starting point when you’re using FirmChecker (when you subscribe to Premium your clients have the option to leave public reviews or private feedback).
Hi [First Name],
Thank you for working with us!
Service is our priority – so we’d love to hear about your experience with our firm.
If you had a good experience, could you please leave us a public review?
If you didn’t, we’d really appreciate some private advice on how we can do better next time.
You can give feedback or leave a review via this link: [your survey link]
This will help us serve you and others better.
Hi [First Name],
Just a friendly reminder – we’d love your thoughts on the work we did.
If you thought that we did a good job we’d love it if you gave us a public review. Otherwise, could you please give us private advice on how to do better next time?
You can do either here [your survey link].
We’d really appreciate your thoughts!